When done right, press trips are a win-win situation. But it’s not as easy as booking flights and hotel rooms. In this post, we highlight the intricate details about how to plan an influencer trip, as told to us by seasoned influencers.
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Keeping it Legal: Travel Influencer Disclosure Guidelines in North America
Issues surrounding influencer disclosure guidelines are becoming more and more important as it has become increasingly common for brands to use celebrities and influencers to market their products, services, or destinations. This article will show you the way.
How to Vet Influencers and Make Sure Your Money is Well Spent
More than ever, it is important for marketers and brands to know how to vet influencers to ensure that their money will be well spent. Inside this article you will learn some of the shady practices and the right questions to ask when evaluating.
8 Reasons to Work With Influencers
Are you ready to kick your marketing up a notch by implementing influencer marketing? The experts have spoken: here are 8 reasons to work with influencers. (Don’t just take our word for it.)
How Well Do You Know Your Influencers? (Part 2)
We did a deep-dive into a pool of data about Instagram influencers to find out who was cheating the system. Some surprises were revealed.